Introduction to Digital Marketing
This introductory course aims to provide a basic understanding of Digital Marketing concepts for fresh graduates and aspiring entrepreneurs who are ready to step into the industries, or start their own company. The course provides a solid foundation for anyone to get started on their own in digital marketing. In an era where the world is moving away from the traditional marketing techniques and moving more and more into the digital marketing domain, having a basic understanding is essential for most people, especially if you are an entrepreneur.
The modules discussed in the course include;
- The Digital Marketing Framework
- Content Strategy
- Social Media Marketing
- Search Engine Optimization (SEO)
The foundation acquired through this course can help drive self-learning and also go into detail about more advanced concepts.
Instructor
Subodha Charles
Subodha Charles is a faculty member at the Department of Electronic and Telecommunication Engineering, University of Moratuwa, Sri Lanka. He received his Ph.D. in Computer Science from the University of Florida, USA, and his B.Sc. specializing in Electronics and Telecommunication Engineering from the University of Moratuwa, Sri Lanka. His research interests include hardware security and trust, embedded systems and computer architecture. He has gathered industry experience at Intel, USA and Zone24x7, Sri Lanka.
Subodha co-founded a company in Sri Lanka operating in the energy sector in 2013 and it is currently one of the country's market leaders. The company has invested in other areas such as healthcare, construction and digital marketing and is also exploring further expansion possibilities.
He has volunteered at IEEE since 2011 and has held several global leadership positions. He has successfully led many initiatives within IEEE to foster entrepreneurship, industry collaboration and membership growth.
Publication Year: 2021